Purchase, Finance, and Pay for Inventory – Built for CPG Brands | Settle

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It's Your Time to Shine.... on That Shelf at Pop Up Grocer

We're so happy you're here and interested in launching your brand onto retail shelves inside NYC's most unique grocery store. 

Settle is partnering with Pop Up Grocer (PUG) to give one lucky brand prime shelf space for three months at PUG’s permanent West Village location—NYC’s hub for discovering new, independent, better-for-you products.

The winner will receive:

  • Three months of shelf space (up to three SKUs!)
  • Inclusion in the Pop Up Grocer online brand directory
  • Product sampling for in-store shoppers
  • Feature in a Pop Up Grocer Instagram round-up post
  • A mention in PUG's 35K+ subscriber newsletter

At Settle, we’re all about providing the best tools and opportunities to empower founders to grow fearlessly. Together with Pop Up Grocer, we’re excited to help bring your product dreams to life, right on the shelves of retail. 

How to enter the giveaway:

Complete all 3 steps to enter. Submissions close on May 15th, 2025 at 11:59 PM EST.

  1. Fill out this form with your business details
  2. Upload a short vertical video (see step 4 for the prompt and instructions)
  3. Follow @usesettle on Instagram 

The winner will be announced on Instagram on May 19th, 2025.

Who's eligible to enter?

  • Application must be submitted by the founder(s), not by an agency or third party
  • The brand must be independent
  • The brand cannot be currently displayed at Pop Up Grocer
  • The brand must have inventory ready to be sent for sale at Pop Up Grocer

See Terms & Conditions